Judy Shireman began as a Publicity Writer in New York City for The Keedick Lecture Bureau. She wrote press releases and developed speaker brochures for Alstair Cooke, George Plimpton, Barbara Walters, Jimmy Breslin, Pete Hamill, Winston S. Churchill and many others. She then joined J. Walter Thompson Advertising as a Research Associate in their International Division before coming to San Francisco where she served as Director of Research for two major executive firms. Judy formed her own practice in 1980.

She has been published in several periodicals including THE WALL STREET JOURNAL’s “Manager’s Journal” column and the Belgian magazine BETTER BUSINESS WRITING.

Judith Watson Shireman
University of Kansas
BS, Journalism, 1966